2020. A year etched in history for reasons far beyond the horological world. The global pandemic cast a long shadow, impacting every industry, and the luxury watch market was no exception. Baselworld's cancellation, a seismic event in itself, signaled a period of uncertainty. Yet, amidst the upheaval, Audemars Piguet, along with other prestigious maisons, continued to unveil new timepieces, prompting speculation and predictions about their performance and reception. This article will delve into the predictions surrounding Audemars Piguet's releases in 2020, examining them through the lens of the Grand Prix d'Horlogerie de Genève (GPHG), market trends, and the overall impact of the year's unprecedented circumstances.
Our Predictions In The Men’s Category Of The 2020 Grand Prix d’Horlogerie de Genève (GPHG): All 6 Are Potential Winners But Our Panelists Ruthlessly Whittle Them Down.
The GPHG, often referred to as the "Oscars of watchmaking," provides a crucial benchmark for evaluating a watch's success. In 2020, several Audemars Piguet models were considered strong contenders across various categories. Predicting the winners is always a challenging task, as judging criteria are subjective and encompass technical innovation, design aesthetics, and overall craftsmanship. However, pre-GPHG analyses often highlighted several AP models as potential winners in the Men's category. The rigorous selection process involved a panel of experts who meticulously assessed each nominated timepiece. The lack of specific details regarding which Audemars Piguet models were included in this prediction requires further investigation into pre-2020 horological publications and expert opinions to identify the specific models under consideration. However, it's safe to assume that models released that year, showcasing AP’s signature complications and design language, were likely in the running. The Code 11.59 collection, for example, with its bold, contemporary design, was a likely candidate, despite its initial divisive reception. The Royal Oak, a perennial favorite, in its various iterations (including potentially limited editions or new complications), would have also been a strong contender.
Our Predictions In The Iconic Category Of The 2020 Grand Prix d’Horlogerie de Genève (GPHG):
The Iconic category recognizes watches with enduring appeal and lasting design impact. For Audemars Piguet, the Royal Oak was the obvious choice. Its instantly recognizable octagonal bezel, integrated bracelet, and sophisticated design have cemented its place as a horological icon. Predicting its success in this category would have been a safe bet, given its consistent popularity and cultural significance. Any new variations or anniversary editions of the Royal Oak released in 2020 were likely to have been favored by the prediction panels. The enduring legacy of the Royal Oak would have been a significant factor in these predictions.
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